Alesia Akehurst, Owner of Sewn Designs talks about her process and background behind these trendy, delicate bralettes, along with some of her favourite designers.
Q: Where were you raised/currently live?
A: I'm currently a total gypsy. I was raised in Kelowna and California.and you can usually find me somewhere between Vancouver, Kamloops for most of my life.
Q: Do you have a background in fashion/design?
A: I've been a fashion lover my whole life- I refused to let others pick my outfits starting at 2 years old- but my formal education is actually in Socioeconomics.
Q: Why did you decide to create a lingerie/lifestyle brand?
A: I worked a few traditional jobs and once my last contract ended, I was looking for a creative outlet, so I started sewing. I desperately wanted a bralette and when I couldn’t find one I liked, I decided to make it.
Q: What is your process when designing/planning out each piece?
A: It usually starts with the fabric – if I see lace or elastic that I really like, I start there and plan a palette and design around it.
Q: What are some of your most popular pieces/designs?
A: Muse is definitely MVP, Chloé and Flora are tied for second.
Q: Do you find more people are wearing bralettes instead of actual bras?
A: Definitely. At shows, a lot of women tell me it’s all they wear now. They’re the perfect combo of comfy and sexy. You can’t help but feel good about yourself with one on and I think that’s something a lot of women love.
Q: Your designs are very delicate and classy- do you have any new styles that we can look forward to?
A: I’ve got a few new ones planned for January as well as restocking some favourites!
Q: What does success mean to you?
A: Success can mean a lot of things, but to me the best measure is happiness. I think if you’re happy – most of the time, we’re all entitled to down days – then you’re doing pretty good!
Q: Who are your favourite designers?
A: Ohh I’ve got too many! Small brands I love: Symmetry & Grace, Sashay the Label, Leah Alexandra, and Lavender & Grace. Big brands I love: Madewell, Levis, Reformation, Mother Denim, Everlane. Brands I dream about: Gucci, Stella McCartney, and Celine.
Q: Do you have anything else you want your viewers to know?
A: That I love them so much and their support means the absolute world! I feel so blessed to be able to create beautiful little lacy things for them.