Vancouver female publication, "Loose Lips Magazine" Co-founded by Brittany Tiplady and Kristi Alexandra talk about their brand and the women of today.
Q: Explain the background story of Loose Lips Magazine?
A: Brittany: Kristi and I met in journalism school years ago, and started Loose Lips as a project for an entrepreneurial journalism class back in 2011. After years of meeting to catch-up and lament about our struggling careers, Kristi and I decided to take Loose Lips out of the class room and delve into the world of being #girlbosses.
Q: What does Loose Lips represent?
A: Brittany: We aim to represent the every woman. Our content ranges from brunches to uncharted women’s issues. Our mandate and goal is to connect with women in the lower mainland on all levels.
Q: Where do you see yourselves growing as a brand in the next 5 years?
A: Brittany: We 100% hope to be in print and full-time in our business. And no, we aren’t full-time yet. Kristi and I juggle other gigs in the mean time while we work at building our business into the empire we have envisioned.
Q: Do you have any new categories you will be featuring on your website?
A: Kristi & Brittany: Right now, we’re jazzed on the new Book Club series we’re doing with one of our columnists. We’ll continue to do our brunches, and we’re hoping to expand on some of our meatier features in the new year.
Q: You are “The journalistic mouthpiece for all things salacious, unconventional, and culture driven.”- do you feel that you have created a unique brand and content that is unlike anything out there as far as magazines go?
A: Kristi: When we started Loose Lips, we created our content with the idea that we would cover and write on the things we wanted to read. There was a hole in culture content that needed filling; that means anything from radical feminism to the softer things like Babes Who Brunch and city-based culture articles. Being an independent media outlet with (currently) no advertising, we have total journalistic freedom. So, yes, we write about sex-work through a sex-positive lens. We write about alternative spirituality. We write about things that serve the everywoman in an unconventional way.
Q: How do you go about picking with type of individuals to feature?
A: Kristi: We’re really inspired by women who have worked from the ground up, women who have put forth grassroots initiatives and succeeded. It’s not exactly as if we cherry pick through people to feature – when a business or ladypreneur catches our attention, we’re keen to connect right away. In that way, I’d like to say I see Loose Lips as representing a community of like-minded women, and not just a vehicle for content.
Q: What are your top 3 favourite things to do in Vancouver?
A: Kristi: Oh, I love Vancouver for so many things! 1. Scour the city for the best sushi (my all-time favourite remains Simply Delicious, known as SD Galleria); 2. Watch and listen to local bands at smaller venues like Guilt & co, the Emerald or the Biltmore Cabaret; 3. Hop from coffee shop to coffee shop in Gastown, where LL has an office.
Brittany: 1. Drinking at local breweries; 2. Taking fitness classes; 3. Walking through Charleston Park.
Q: Where are your favourite spots to eat?
A: Brittany-Oh, my favorite past time! My favourite restaurants in the city are Chambar, Wildebeest, La Mezcaleria, and Charlie’s. I think all of these spots speak for themselves.
Q: How do you think women are represented in today’s society and what are your feelings towards this?
A: Kristi: I feel like feminism is on the rise, and a lot of women (definitely not all) are having more of a voice on their own image and self-representation. We can thank amazing women such as Gloria Steinem and Chelsea Handler and many more for having the guts to speak out for themselves. I think that kind of brazenness is paving the way for us to curate our own image, which is growing to be one of strength and personal power.
Q: Do you have anything else you want your readers to know?
A: Kristi & Brittany: Starting a business is actually really hard, and we struggle with the advice to “Just take the leap, just do it!” There’s so much more to it than taking a risk: there are second and third jobs, there are relationships you struggle not to abandon, there are rejections or radio-silent responses, sometimes there is just no.damn.money. We do this because we are passionate about it, because it would be harder NOT to do it. We know that we have a market, and the difficult part is waiting for others to see that as well.