Chloe and Natalie Hoy Founder and Co-founder of The Permanent Rain Press

Chloe and Natalie Hoy Founder and Co-founder of The Permanent Rain Press founded in 2012 have been working hard these past 5 years. Along with their team, they have developed a great following and continue to create engaging content.

Q: Who are the main people involved in The Permanent Rain Press?

C: My sister and Co-founder, Natalie, and I are the most directly involved in all areas of The Permanent Rain Press. We are responsible for communications, social media, and most importantly, website content. However, we wouldn’t be complete without our amazing team of writers and photographers! The ten individuals – Si Jia, Cazzy, Tiana, Natalie, Ray, Aishath, Stephanie, Timothy, Shane and Sean – help keep our website thriving with fantastic live coverage and written articles. We wouldn’t be the same without ‘em!

Q: Can you talk about the start of your website and how it all came together?

C: Absolutely! In 2012, Natalie and I had both been writing for separate music websites, but I had always hoped to have something to call my own. In the spring, we decided to create The Permanent Rain Press as an outlet for our passion for music and pop culture. We put out a call for writers and photographers online, and began from there. Our outlet has evolved tremendously since day one, but the one aspect that has stayed consistent is our love of and support for local, B.C. music.

Q: What is the meaning behind the name?

N: Two things: “The Permanent Rain” is the title of a song by The Dangerous Summer, one of my favourite bands. But while the song is rather serious, the words themselves are meant to pay homage to Vancouver and its cliché weather patterns.

On a semi-related side note, The Dangerous Summer recently announced their return from hiatus and will be releasing a new album next year; check them out!

Q: Is this your side hustle or full time gig?

N: Side hustle—but the time we’ve invested in our outlet definitely suggests otherwise!

C: I think what a lot of people don’t know, is that we’ve been running The Permanent Rain Press while being in school full-time over the past five years. Now, I work full-time but we make it work because we can’t bear to let the website go!

Q: Where do you find people to interview?

N: In terms of sending out interview requests, we pay close attention to upcoming concerts (for touring acts), and also what is filming in Vancouver. It is an exciting opportunity to pick the brains of any creative individual, and ones with projects in several areas (ie. actor-musicians) are particularly inspired. That said, there are several moving parts that have to coincide before we are fortunate enough to actually get the interviews we do!

Q: Where do you see The Permanent Rain Press in the next 5 years?

N: We would love to keep the website going in some shape or form! It is increasingly difficult to balance the side hustle with other responsibilities as we transition into “adulthood,” but we have grown a lot and gained invaluable experience from it; The Permanent Rain Press has been a large part of our past few years, and I don’t think we’d ever want to give it up completely.

Q: What is your process when doing in person interviews? Are there a number of people within your team involved in this process?

C: Natalie and I conduct most of our in-person interviews, but occasionally our team members are involved. We research and prepare questions in-advance; it’s always important to know about any interview subject! From there, it’s all camera preparation. It’s always a little nerve-racking before any interview, but they usually dissipate as the interviews go along.

Q: What has been your favourite interview so far?

C: That’s a very difficult question, interviews are always so much fun! Off the top of my head, a couple of memorable ones would be with actor Dominic Monaghan (I am a LOST and huge Lord of the Rings fan), and musician Greyson Chance. It’s always a humbling experience speaking to any individual, whether it be an actor, musician, content creator, etc. about their craft and what makes them happy. I was pretty starstruck speaking with Dominic, not going to lie. Greyson was such a kind and thoughtful person to speak with, and as a singer-songwriter who grew up in the spotlight, it was amazing to see how grounded he is.

N: We’ve chatted with Richard Harmon at several red carpet events and he always gives us the best, sassiest sound bites.

Q: Do you have anything else you want your viewers to know about you?

C: To every single person who has checked out our website, listened to our radio show (R.I.P. The Permanent Rain Radio), or reached out to us – thank you for all of the support! It means the world.

N: Ditto… is that what twins say? Also, support your local scene!