All About that HYPEBEAST with Thomas Biilmann Sonne

Chatted with HYPBEAST guy Thomas Biilmann Sonne to discuss his favourite hype brands, his personal style and where he finds his one of a kind statement pieces.

​Q: Where were you born and where do you currently live?

A: I live in Denmark and at the moment I live in Copenhagen, which is the capital city. I moved to Copenhagen 3 years ago. I was born and raised on a little island called Bornholm.

Q: Do you have a background in fashion?

A: I really don’t have a background in fashion. It’s just something that has always interested me. It could be cool to work in the fashion industry someday, maybe mix it with my current job.

Q: What do you do for work?

A: I work as a photographer and also do social media management for some minor companies. I started as an independent photographer last month, so It’s all very new to me. I also create video clips for companies.

Q: What do you think defines HYPEBEAST?

A: A HYPEBEAST is a person who is willing to pay a lot of money, to get the special pieces of clothing or accessories. I also think you need to have a lot of the hyped things, to become a Hypebeast.

Some people also collect all these hyped articles of clothing, sneakers etc to impress others on the social media- that’s not why I buy these items, I buy them to own something others don’t have.

Q: Where do you find your one of a kind statement pieces?

A: Normally I buy my pieces on release, but when I don’t get the product on the release, I buy them elsewhere. Such as:, Ebay or from other resellers. I am lucky to know some people who can find the pieces for me.

Q: What are some of your favourite brands?

A: My followers would probably say its Supreme. Haha! – But its not. I enjoy owning supreme accessories and clothing, but its not my favourite. I think my favourite clothing brand is Palace. They have a clean and minimalistic style, and I really dig that. My favourite sneaker brand is Nike. I really like Nikes 97-model at the moment. Adidas is also doing it great. Since Kanye and adidas paired up, they really have had success. Everybody knows the Yeezy Boosts, and I have probably owned every 350-model.

Q: Who in the fashion world inspires you?

A: I don’t really have anyone in particular that inspires me. I have a broad taste, when it comes to fashion. I don’t only rock Supreme Box Logos and yeezys. In the wintertime I am usually nicely dressed- long coats and simple sneakers such as Vans. When I see somebody on the street or on Instagram with a cool vibe, I get inspired.

Q: Where do you see yourself taking your YouTube channel?

A: HOPEFULLY to have one of the biggest Youtube Channels in Denmark.

Q: How do you plan out your photos? Do you have a special technique?

A: I try to upload a picture everyday, so I have to shoot some photos that I can upload. Sometimes I have a lot of pictures stocked on my computer, and I don’t need to bother taking any new ones but yeah, I have certain precautions I follow on every picture.

Q: What apps do you use to edit your photos?

A: I only edit my photos in Lightroom and Photoshop.

Q: Do you have anything else you want people to know about you?

A: Just be yourself. Nobody want to see a copy of somebody else. You have to stand out.