Chatted with HYPBEAST guy Thomas Biilmann Sonne to discuss his favourite hype brands, his personal style and where he finds his one of a kind statement pieces.
Q: Where were you born and where do you currently live?
A: I live in Denmark and at the moment I live in Copenhagen, which is the capital city. I moved to Copenhagen 3 years ago. I was born and raised on a little island called Bornholm.
Q: Do you have a background in fashion?
A: I really don’t have a background in fashion. It’s just something that has always interested me. It could be cool to work in the fashion industry someday, maybe mix it with my current job.
Q: What do you do for work?
A: I work as a photographer and also do social media management for some minor companies. I started as an independent photographer last month, so It’s all very new to me. I also create video clips for companies.
Q: What do you think defines HYPEBEAST?
A: A HYPEBEAST is a person who is willing to pay a lot of money, to get the special pieces of clothing or accessories. I also think you need to have a lot of the hyped things, to become a Hypebeast.
Some people also collect all these hyped articles of clothing, sneakers etc to impress others on the social media- that’s not why I buy these items, I buy them to own something others don’t have.
Q: Where do you find your one of a kind statement pieces?
A: Normally I buy my pieces on release, but when I don’t get the product on the release, I buy them elsewhere. Such as: klekt.in, Ebay or from other resellers. I am lucky to know some people who can find the pieces for me.
Q: What are some of your favourite brands?
A: My followers would probably say its Supreme. Haha! – But its not. I enjoy owning supreme accessories and clothing, but its not my favourite. I think my favourite clothing brand is Palace. They have a clean and minimalistic style, and I really dig that. My favourite sneaker brand is Nike. I really like Nikes 97-model at the moment. Adidas is also doing it great. Since Kanye and adidas paired up, they really have had success. Everybody knows the Yeezy Boosts, and I have probably owned every 350-model.
Q: Who in the fashion world inspires you?
A: I don’t really have anyone in particular that inspires me. I have a broad taste, when it comes to fashion. I don’t only rock Supreme Box Logos and yeezys. In the wintertime I am usually nicely dressed- long coats and simple sneakers such as Vans. When I see somebody on the street or on Instagram with a cool vibe, I get inspired.
Q: Where do you see yourself taking your YouTube channel?
A: HOPEFULLY to have one of the biggest Youtube Channels in Denmark.
Q: How do you plan out your photos? Do you have a special technique?
A: I try to upload a picture everyday, so I have to shoot some photos that I can upload. Sometimes I have a lot of pictures stocked on my computer, and I don’t need to bother taking any new ones but yeah, I have certain precautions I follow on every picture.
Q: What apps do you use to edit your photos?
A: I only edit my photos in Lightroom and Photoshop.
Q: Do you have anything else you want people to know about you?
A: Just be yourself. Nobody want to see a copy of somebody else. You have to stand out.